EarthLink, Inc. Expands Long Term Relationship by using Ventraq Analytics for Advanced Revenue Management

 Using Consolidated Next-Generation Mediation and Data Integration Platform to Improve Insight into Revenue Assurance and Cost Management

St Louis, MO – May 24, 2011 – Ventraq, a leading provider of highly scalable Data Integration, Business Analytics and Personalization solutions for communication service providers (CSPs) announced today that EarthLink, a long-term customer, has deployed Ventraq’s Business Analytics solutions for Revenue Assurance, Cost Management and Traffic Analytics. These analytics applications have allowed EarthLink to automate the detailed audit and reconciliation of its internal systems and data from partner companies to improve visibility into possible missed revenues, identify potential opportunities to reduce costs, optimize traffic allocations, and flag questionable traffic patterns.

EarthLink has also upgraded to EventDynamics 3.0, Ventraq’s next-generation Data Integration platform to consolidate data collection, mediation and distribution functions from multiple systems, eliminating several solutions and hardware servers in the process, and establishing a unified platform in preparation for new enhanced services.

“Ventraq’s solutions are an integral part of our efforts for continuous improvement,”said Ronald L. Gray, EarthLink’s VP of Operational Excellence.  “Today, business decisions take into account network transactions from over 80 sources to understand their impact on our business performance.”

As a result of having deployed the Ventraq solutions, EarthLink has seen several benefits over the past few months:

• Complex, spreadsheet driven processes which used to take days are now available on-demand, allowing the company to respond with agility.
• Ability to manipulate and analyze vast amounts of data efficiently and effectively in a highly user configurable interface.
• Ability to link multiple data sources like billing and switch traffic to perform dynamic reconciliations.
• Deployed a common platform to multiple organizations like Engineering, Network Planning and Cost Management which eliminates the need for multiple independent databases.
• Provide reporting customers need to meet their business requirements.
• Identified projects and savings opportunities that will payback the initial investments within 12 months of deployment.

“Our relationship with EarthLink is a great example of how Ventraq’s expanded portfolio helps service providers take end-to-end advantage of the richness of their network, customer and business data to directly impact the bottom line,” said Dave Sellers, President at Ventraq.  “Our solutions interrogate the network infrastructure, bring in information from internal and external systems, and create an environment where our customers can monitor, analyze, postulate, and respond accordingly to ensure the most efficient and profitable decisions in service to their subscribers. “

About EarthLink
EarthLink, Inc. (NASDAQ: ELNK) is a leading provider of Internet Protocol (IP) infrastructure and services to medium-sized and large businesses, enterprise organizations and over 1.5 million consumers across the United States. The company has been providing Internet access and communications services for decades and has earned an award-winning reputation for both outstanding customer service and product innovation. For consumers, EarthLink is a leading Internet Service Provider connecting people to the power and possibilities of the Internet. EarthLink Business™ provides voice, data, mobile and equipment services over a 28,000 mile fiber network and MPLS-based services nationwide. For more information, visit EarthLink's website www.earthlink.net.

About Ventraq

VENTRAQ provides large-scale data integration and business analytics solutions for communication service providers (CSPs).  These solutions enable CSPs to integrate all their data sources, analyze the data to enhance their operational performance, and make the data available for multiple users and systems across the enterprise.  Learn more about Ventraq at www.ventraq.com.

Ventraq Announces Network Analytics Accelerator
Communications service providers of all sizes can analyze data to aid in improving customer satisfaction and retention.

St. Louis, MO – May 17, 2011 – Ventraq announced today the latest solution in its Business Analytics platform to increase customer retention for communications service providers (CSPs).  The Network Analytics Accelerator (NAA) solution solidifies Ventraq’s position as an authoritative source of analyzing network data by making network data available to users who previously did not have the ability to access and analyze this data.

The solution is a rapid-deployment, data integration environment that provides the scalability required to handle variations of network data for CSPs of all sizes.  The data gives companies a view of a variety of key performance indicators, such as where the network is failing, where added capacity is needed to keep up with demand or which services customers are consuming. 

“By packaging these strong capabilities, we can quickly deploy the NAA and almost immediately provide CSPs with key performance indicators.  The CSPs can use this information to promptly identify network related issues that are customer-impacting and quickly respond to their customers when their experience is less than ideal, thus increasing customer satisfaction and reducing churn,” said Steve Koudelis, a managing solutions architect at Ventraq.

The NAA includes three types of analytic applications that build on top of the collection and analysis of individual network transactions.  Leading with the already released customer analytics, Ventraq will quickly follow with a revenue and cost management application and a network and capacity planning application.  These applications answer many of the key initial insights required by the CSP.

For more information on Ventraq’s NAA go to www.ventraq.com/products/business-analytics/naa.  To make an appointment to talk with someone at TM Forum Management World 2011 about NAA, contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it . 

About Ventraq

Ventraq provides large-scale data integration, business analyticsand personalization solutions for communication service providers (CSPs).  These solutions enable CSPs to integrate all their data sources, analyze the data to enhance their operational performance, make the data available for multiple users and systems across the enterpriseand offer subscriber web-based self-care solutions for traditional and next generation communications.  Learn more about Ventraq at www.ventraq.com.

Cincinnati Bell Wireless Releases Mobile Policy Control Services Powered by Ventraq  

 Operator expands parental control mobile service to broader customer base for improved customer experience.

St.Louis, MO – Apr 26, 2011 – Ventraq, a leading provider of highly scalable Data Integration, Business Analytics and Personalization solutions for communication service providers (CSPs), announced today that it deployed and launched its Policy Server Platform at Cincinnati Bell Wireless (“CBW”), a division of Cincinnati Bell (NYSE: CBB),  as part of its "Mobile Manager" mobile controls application. CBW serves more than 500,000 GSM subscribers in its licensed service territory which comprises Cincinnati and Dayton, Ohio, and areas of northern Kentucky and south-eastern Indiana.

"For several years, CBW enjoyed a loyal subscriber base of parents who used our Parental Controls service to balance concerns of inappropriate or excessive use of mobile services while allowing their children to interact responsibly with their family and social networks," said John Rhoads, Product Manager for Cincinnati Bell Wireless. "The new Mobile Manager service extends this capability to a broader subscriber base.   It also addresses many of the bill shock concerns driven by the sharp uptake of smartphones and ever-increasing use of video, mobile browsing and other broadband-intensive services. We believe the need to manage what, where, when and how much content is consumed – whether for you, your child, or your employees – is universal and demanded by today’s sophisticated subscribers. We simply provide the tools which allow them to define their own rules. We look forward to rolling out Mobile Manager to a wider residential subscriber base, as well as to our small and medium business customer base in order to improve upon our existing service to our customers and to continue to differentiate our offering to our subscribers.”

"CBW is a market-leading pioneer in telecom services, including being one of the first operators to roll out personalized policy-driven services in 2007," said Dave Sellers, President at Ventraq. "We’re ecstatic to be part of CBW’s progressive and transparent approach on improving the customer experience, proactively addressing bill shock, while providing personalized services to their subscribers.  It confirms the importance of policy services, and how they can be used to personalize services for many different market segments.”  

CBW's Mobile Manager re-launches in April, 2011.

For more information, visit: http://cincinnatibell.com/consumer/wireless/calling_services/?service=mobile_manager. 

About Cincinnati Bell Inc

With headquarters in Cincinnati, Ohio, Cincinnati Bell (NYSE: CBB) provides integrated communications solutions--including local, long distance, data, Internet, entertainment and wireless services--that keep residential and business customers in Greater Cincinnati and Dayton connected with each other and with the world. In addition, businesses nationwide ranging in size from start-up companies to large enterprises turn to Cincinnati Bell for efficient, scalable office communications systems as well as complex information technology solutions including data center co-location and managed services. For more information, visit www.cincinnatibell.com.

About Ventraq

Ventraqprovides large-scale data integration, business analyticsand personalization solutions for communication service providers (CSPs).  These solutions enable CSPs to integrate all their data sources, analyze the data to enhance their operational performance, make the data available for multiple users and systems across the enterpriseand offer subscriber web-based self-care solutions for traditional and next generation communications.  Learn more about Ventraq at www.ventraq.com.

The Strata Group, Inc Now Ventraq, Inc.

Name change signals the final steps of full integration for the software company

St. Louis, MO (January 31, 2011) – Effective January 1, 2011, recently merged industry veterans Strata Group and Ventraq announced today their integration into the single brand, Ventraq, Inc.

Ventraq becomes the corporate name for the C3C^® solution in a logical grouping put together by Spire Capital last September.  This latest pairing of the two companies is in accordance with long-term plans Spire Capital held to fully integrate the solutions under one umbrella. 

“By merging these two previously independent business operations, the combined entity will be a stronger business, that will gain operational performance improvements from integrating the software engineering, professional services, finance, and sales teams into one organization, furthering our ability to be the market leader with each of our product offerings,” said Dave Sellers, president of Ventraq.

The merged company leverages the best of its originating organizations to provide “actionable insight” for communication service providers and large enterprises, allowing them to achieve greater performance through innovative event data management and analysis, next generation enterprise operations support systems and personalization from customer self-service.

About Ventraq

VENTRAQ provides large-scale data integration, business analytics and personalization solutions for communication service providers (CSPs).  These solutions enable CSPs to integrate all their data sources, analyze the data to enhance their operational performance, make the data available for multiple users and systems across the enterprise and offers them subscriber web-based self-care solutions for traditional and next generation communications.

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